New Look & Increased Organic Local Enquiries in Colac
Kinfolk Chiropractic
Website Redesign for Service Clarity & Conversions
Kinfolk Chiropractic
The Client
When Kinfolk Chiropractic came to us, they had a strong clinic and offering, but their online presence wasn’t supporting their growth.
They weren’t being found consistently in Google or AI results, their website wasn’t converting effectively, and there was no clear tracking to understand performance.
We rebuilt the foundations and within months, they began generating consistent, high-intent enquiries from local search.
The Objective
Kinfolk Chiropractic aimed to:
Clarify Services & Messaging
Increase Qualified Enquiries & Conversions
Improve Visibility & Measurable Growth
The Challenge
Kinfolk Chiropractic was experiencing:
01
An outdated website that didn’t clearly communicate their services
02
Average visibility in Google search for key local terms
03
No structured service pages to support SEO
04
No tracking in place to measure enquiries or performance
05
Missed opportunities in Google Business Profile
In short:
They had a great clinic, but their digital presence wasn’t helping them grow.
The Challenge
Kinfolk Chiropractic was experiencing:
01
An outdated website that didn’t clearly communicate their services
02
Average visibility in Google search for key local terms
03
No structured service pages to support SEO
04
No tracking in place to measure enquiries or performance
05
Missed opportunities in Google Business Profile
In short:
They had a great clinic, but their digital presence wasn’t helping them grow.
Our Approach
(The Local Growth System)
We focused on building strong foundations first, before scaling.
01
Website Rebuild (Conversion + SEO Focused)
- Rebuilt the website to clearly communicate:
who they help, what they offer, and how to book - Simplified user journey to make booking easy
- Improved mobile experience
- Added clear calls to action across all key pages
02
SEO Foundations + Site Structure
- Built a clean, SEO-friendly site architecture
- Created dedicated service pages aligned with search intent
- Optimised internal linking to support rankings
- Ensured Google can properly crawl and understand the site
03
On-Page SEO
- Optimised key pages for: “chiropractor Colac” and condition-based searches (back pain, sciatica, etc.)
- Improved headings, metadata, and content structure
- Strengthened relevance for local search queries
04
Google Business Profile Optimisation
- Improved alignment between website + GBP
- Strengthened visibility for local searches
- Supported map pack presence for Colac and the surrounding areas
05
Tracking & Data Setup
- Implemented tracking for: form submissions and key user actions
- Enabled clear visibility on: traffic, conversions and performance trends
This allowed us to measure what was actually working — not guess.
The Results
Increased Google Search Visibility
Kinfolk Chiropractic is now appearing significantly more in Google search results.
Increased AI Search Visibility
They are in the top #3 mention positions for the following AI prompt questions:
These are patient-ready searches, not just informational traffic.
Strong Local Coverage
These are patient-ready searches, not just informational traffic.
Consistent Enquiries from Organic Traffic
For a local clinic, this represents high-quality, high-intent traffic converting into real patient enquiries.
Professional Presence
What’s It Like To
Work With Us?
What This Means for Kinfolk
Kinfolk Chiropractic now has:
- A website that clearly converts visitors into enquiries
- Strong visibility for high-intent local searches
- A presence across their full-service area
- Clear tracking to measure performance and growth
Instead of relying on referrals alone, they now have a consistent pipeline of enquiries from Google.
Want a website that makes it simple for clients to book and engage with your clinic while giving you the data to grow?
START TODAY
Don’t let it pile up on your “to do list”.
Contact us today to see how we can make your life easier as a local business owner and take away the stress of managing and growing your online presence today.
“We used Steph and her team for website design and SEO services, with great results!”
– Jennifer Keates (Fortify Physio)