Boosting Local Visibility and Lead Generation
Fortify Physiotherapy
Boosting Local Visibility and Lead Generation
Fortify Physiotherapy
The Client
Fortify Physiotherapy is a local physiotherapy clinic dedicated to providing high-quality physiotherapy services, rehabilitation, and strength training. With state-of-the-art gym facilities and a team of experienced physiotherapists, they offer a comprehensive approach to injury recovery and movement optimisation.
The Objective
Fortify Physiotherapy aimed to:
Increase their ranking on Google for local search terms
Improve organic traffic to their website
Drive more leads through their website and Google Business Profile (GBP)
The Challenge
Recently under new management, Fortify Physiotherapy, despite offering unique, high-quality services, faced several challenges:
01
An outdated website with old content that failed to engage visitors
02
No prior SEO work, limiting their visibility in search engine rankings
03
Minimal optimisation of their Google Business Profile, reducing local search presence
The Solution
To address these issues, we implemented a two-fold strategy focusing on website redevelopment and SEO enhancement:
01
Website Redesign & Content Enhancement
- Completely revamped the website with a modern design and improved user experience.
- Added new specialised service pages to highlight their expertise and unique gym facilities.
- Ensured mobile responsiveness and faster load times to improve user engagement.
02
SEO & Google Business Profile Optimisation
- Implemented keyword-rich, on-page SEO optimisation, including meta descriptions, headers, and alt text.
- Developed a strategic content plan with informative blog posts to attract local search traffic.
- Implemented a targeted backlinking strategy to build domain authority.
- Optimised their Google Business Profile with accurate service descriptions, high-quality images, and regular updates to boost visibility in local search results.
The Results
In just three months, Fortify Physiotherapy saw outstanding improvements:
Website
Performance
- Physiotherapist North Lakes
- Physio North Lakes
- North Lakes Physio
Google Business Profile Growth
Lead Generation Impact
What’s It Like To
Work With Us?
We used Steph and her team for website design and SEO services, with great results! Steph herself is wonderful, and has great knowledge of the area she practices. The team took feedback really well throughout the process and was able to adjust their design for us based on this. Would highly recommend in a heartbeat 👍
Conclusion
By leveraging a strategic approach to website optimisation, content marketing, and local SEO, Fortify Physiotherapy saw a significant boost in their organic online presence. These efforts translated into increased visibility and higher engagement, positioning them as a top choice for physiotherapy in their local area.
If you want your business to be found locally online, book a free consultation with us today.
START TODAY
Don’t let it pile up on your “to do list”.
Contact us today to see how we can make your life easier as a local business owner and take away the stress of managing and growing your online presence today.
“We used Steph and her team for website design and SEO services, with great results!”
– Jennifer Keates (Fortify Physio)